Happy Holidays and Thank You for an Awesome 2021

Happy Holidays and Thank You for an Awesome 2021

  • The Charles King Group
  • 12/20/21

Dear Family and Friends,


The 2021 real estate market was a crazy one. Multiple offers on properties went significantly over the asking price, home inspection and mortgage contingencies were getting waived, tight offer deadlines, etc. These were just some of the challenges buyers and sellers faced. Our team was fortunate to represent over 120 different clients in 2021. We ended the year selling over $50,000,000 in sales volume. Thank you to everyone who used us to buy, sell, invest or lease out an apartment. Also, many of you referred us to new clients. We are thankful for all of your continued support.



n 2022, our team will continue to grow as we look to help more people achieve their real estate goals. Partnered with Compass, our team will expand its footprint throughout Boston, the South Shore, and Cape Cod & Islands. Inventory will once again be an issue in 2022. We've invested in new software programs to try and find more off-market opportunities for our buyers. A detailed exclusive buyer program will be ready to go at the start of 2022.


Our team will continue to tailor our marketing strategies for each specific listing. We develop multiple layered marketing plans to generate buzz at different stages. We utilize video, social media, email marketing, digital retargeting, print, and high-end photography. Recent predictions state that by the end of 2022, over 80% of all marketing will be in video form. Our team will continue to invest heavily in video and the latest trends to get our client's listings the maximum exposure it deserves.


Also, we will be launching an investment division. The investment division team will find our client's real estate investment opportunities. These properties will range from multi-family buildings in Boston to AirBNB properties throughout Cape Cod and the Islands, and fix and flip opportunities from Boston to the Cape.


Lastly, if our team is not an expert in a particular area you're focusing on, we have built relationships through Compass and other programs we're in with top agents everywhere. We would be happy to connect you with an agent in a different part of Massachusetts or even another state. Our team is one of 300 in a national exclusive coaching program where we have access to some of the best teams in the country. 



Thank you to everyone who made 2021 a banner year for our team. Our team loves helping our family and friends achieve their real estate goals. We want to wish everyone a Merry Christmas and Happy Holidays. Here's to a happy, healthy, and prosperous 2022!


Warm Regards,


The Charles King Group

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Charles King Group has been helping local buyers and sellers just like yourself, locate the finest properties and negotiate the best deals. The team takes great pride in knowing the latest market conditions, government regulations, and upcoming developments — so that you don't have to.